Urban Company, Unicommerce expand partnership to Saudi Arabia, UAE

Urban Company’s Middle East arm has partnered with Unicommerce to manage its e-commerce operations in Saudi Arabia and the UAE, the companies said in a regulatory filing on Thursday.

As the online platform (avoid repeating company name instantly) expands in the Middle East, it will use Unicommerce’s Uniware platform to manage inventory and fulfill operations supporting its at-home services.

Nitesh Agarwal, SVP - Middle East at Urban Company, said the Middle East is an important growth market for the company and that operational efficiency is key to its operations there.


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Uniware is set to provide real-time inventory visibility and route orders for service kits and consumables to service professionals across the two markets, the companies said. It will manage stock across locations, support replenishment and coordinate fulfillment for products, tools and consumables used for Urban Company services, including beauty and wellness, home cleaning and appliance maintenance.

The partnership extends the companies’ existing relationship in India, where Urban Company uses Unicommerce’s technology for its e-commerce operations.

“As brands expand into new markets, they need technology that scales seamlessly while simplifying operational complexity...Our focus is to help businesses automate complex backend operations so they can concentrate on delivering great customer experiences,” Kapil Makhija, Managing Director and CEO of Unicommerce, said.

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The Middle East platform of Unicommerce supports regional marketplaces, logistics providers, ERP systems and payment platforms, along with Arabic-compatible invoices and shipping labels and local tax compliance.

Following the announcement, shares of Urban Company Ltd surged 0.71% to trade at Rs 148.45 per scrip (+Rs 1.05) at 12:05 on BSE.

Shares of Unicommerce Esolutions Ltd surged 2.06% to trade at Rs 88.50 per scrip (+Rs 1.79) at 12:05 on BSE.