Truecaller, Tanla tie up for business messages

Contact verification company Truecaller on Monday said it has inked a partnership with Tanla Platforms to enable Indian businesses to deliver messages with rich media content, a move that could see it take on WhatsApp for business service.

"Truecaller Business Messaging will be exclusively powered by Tanla's Wisely CPaaS platform," the companies said in a joint statement. Wisely is a blockchain-enabled CPaaS platform, secured by e2e cryptographic encryption. The partnership aims to help businesses communicate with their customers with relevant messages.