Trident Brand Studio wins big at IBDA, bags India’s best in-house design studio

Alina Wheeler once said, “Design is intelligence made visible,” and we couldn’t agree more. Celebrating the best, most creative, well managed and professional design projects and teams of India is IBDA or India’s Best Design Awards. And Trident Group’s in-house Brand Studio has been awarded ‘India’s Best In-House Design Studio’ at this authentic design show.

Trident Limited (NSE: TRIDENT; BSE: 521064) is the flagship company of Trident Group, a $3 billion Indian business conglomerate and a global player. Headquartered in Ludhiana, Punjab, Trident Limited is a vertically integrated textile (yarn, bath & bed linen), paper (wheat straw-based) and chemical manufacturer with a captive power generation facility. It is also one of the largest players in home textiles globally. In recent times, the company has forayed into the detergent and notebooks segments as well.

The IBDA jury comprised of 24 esteemed members, including senior professors of NID, IIT Bombay, and International Design College among other veteran design professionals. And they have collectively adjudged Trident Group’s in-house Brand Studio as ‘India’s Best In-House Design Studio’

The Trident Brand Studio comprises artists from different corners and the top-most colleges of India. The coming together of artists from different corners of the world, the amalgamation of cultures, ideas, thoughts, colours, tends to create beautiful works of art.
The team worked on numerous campaigns for Trident including Trident’s latest ventures into the detergent and notebooks segments. Some of their distinct projects are the internationally acclaimed JIVA wellness brand of home textiles, We Save Nature etc.

Trident Brand Studio brings to life the various products and the core brand essence of Trident - to create ‘Designs with Purpose.' An epitome of vivid imagination and fresh concepts to make every piece stand out. Over the years Trident Brand Studio has delighted customers in more than 100 countries.

Rajinder Gupta, Chairman, Trident Group shares, “We are honoured to be recognised by “India’s Best Design Awards” (IBDA). We, at Trident, are committed to creating designs that matter. For this, we have a team of professionals who follow a creative as well as a structured approach to design and innovate. We endeavour to bring comfort to millions of people across the globe by telling stories that matter and create an impact.”