Telenor partners with Teradata for effective use of analytics

MUMBAI: Indian arm of Norwegian telecom firm Telenor on Wednesday said it had partnered with Teradata for the telecom operator to utilize analytics effectively in order to create operational and cost efficiencies, lower call center costs, reduce churn and offer better incentives for retailers.

"With the implementation of the new Teradata solution, Telenor will be able to achieve its ambition of becoming the preferred partner in our customer’s digital lifestyle in India,” said Tanveer Mohammad, Chief Operating Officer, Telenor India, in a statement.

Given the highly competitive Indian telecommunications market and with an increase in demand for mobile internet and data services, maintaining high call quality and delivering the best possible customer experience remains the primary goal for all players in the market.

"There is a growing need to constantly upgrade and evolve the back end IT infrastructure for Telcos in order to deliver greater cost efficiencies for end-users. In order to meet the challenges of an ever-changing digital business environment, Telenor chose to deploy Teradata data warehousing analytics platform," an official statement said.

The new Teradata platform aims to enable Telenor to create an improved ecosystem that offers a single point of access to near-real-time information. The deal was first signed in 2014.

“Teradata solutions will help Telenor to focus on their primary goal which is to pay attention to the customer insights that are driving our business today. The idea is to optimize their business offering, reduce costs and inefficiencies along with fraud- whist always keeping the customer’s best interests in mind.” said Sunil Jose, Managing Director, Teradata India.

Telenor India posted an operating loss of Rs 3,226.31 crore in the third quarter ended September 30, hit by a massive loss due to impairment of its licences. The telco did not participate in the recent spectrum auctions either.