Srinivasan Swamy becomes new chairman of International Advertising Association

Indian advertising veteran and RK Swamy Hansa Group chairman Srinivasan Swamy took over as new chairman and world president of the International Advertising Association (IAA) at a ceremony in Bucharest this week.

Swamy is the first Indian to hold the prestigious seat at the 80-year old institution, which is considered the world's most influential network of marketing and communication leaders. He said, “Being the first Indian to be bestowed this honour, is not just a personal milestone, but a symbol of the increasing ascendance of India as a leader and a significant player in world advertising and media fora.”

Swamy will lead a team of 25 Executive Committee members from a host of countries including India, the US, UK, Italy, the UAE, Australia, Malaysia, Russia, the Netherlands, Iran and Nepal, among others.