Shifting from MNCs to local cos?

Move over MNCs, desi companies are the flavour of the season. But what's the reason behind it. Read...

NEW DELHI: Move over MNCs, desi companies are the flavour of the season. Promoter-run companies with global ambitions are managing to woo the bigwigs of India Inc for strategic roles in their companies. So, whether it is a Reliance, Pantaloon, Essar or Dabur, these homegrown companies are attracting serious talent as they provide an environment of empowerment and entrepreneurship.

Mr Adil Malia, VP HR Coke has just left the soft-drinks major to join Essar as president HR. Mr Malia joins a long list of big wigs who have recently made such a move — Mr V S Sitaram has moved from Unilever London to join Dabur, Mr Gunender Kapoor left Unilever Nigeria to join Reliance Retail, Mr N Sridhar left Britannia to join Pantaloon, Mr Rajeev Karwal left Electrolux to later join Reliance Retail, Mr Sanjiv Gupta left Coke to join Pantaloon’s Indivision, Mr Bhaskar Basu left Perfetti Indonesia to head Costa Coffee’s franchisee operations, Mr Anil Dua left Gillette to join Hero Honda and Mr Ravi Saxena left Sodexho to join Lifestyle Retail.

The divide between promoter run companies and MNCs is fast disappearing with candidates only considering the professional aspect of an organisation. “It’s just a question of professional vs unprofessional and not MNC vs Indian companies nowadays ,” says Mr Mohit Mohan, VP Gilbert Tweed, an executive search firm.

Some of the professionals who have made a name for themselves in MNCs feel hemmed in by the processes that seem to rule these organisations leaving no scope for individual brilliance. “With general management positions becoming scarce in most MNCs as they become functionally aligned, Indian executives see Indian groups as the next step to climb fast and achieve the ultimate nirvana, a corner office,” says Mr Atul Vohra, managing partner, Transearch.

With MNC poster boys joining Indian companies both the individual and the company are gainers. Promoter run companies are increasingly looking at professionalising with global acquisitions and aggressive expansion plans.

Armed with enough cash these companies are looking for smart professionals to deploy these funds and make big decisions. Meanwhile, these professionals no longer feel like a cog in the wheel in Indian companies. “In MNC’s they are a part of the strategy, here they are the strategy themselves,” says Mr R Suresh, MD Stanton Chase.
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With Indian companies on a growth mode, most professionals want a part of the action and are not amenable to global postings . Increasingly, Indian companies are giving out ESOPs which is a capital gains opportunity and a pull factor for them.

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