Redefining professional services: How innovative delivery models are solving complex business challenges

Innovation is no longer limited to products, platforms or technologies. Increasingly, the way businesses solve complex organisational challenges is being transformed by differentiated expertise, specialised capabilities and new service delivery models.

The ET Business & Professional Services Innovation of the Year category recognises business and professional services that address specific organisational needs while creating measurable value for clients. The category forms part of the ET Product of the Year Awards 2026, which recognises products and offerings that demonstrate market impact, adoption, innovation and execution.

Also Read More: ET Product of the Year Awards 2026: Categories recognising products driving market impact

What does the category recognise?

The category is designed for innovative services across areas such as consulting, advisory, business process services and specialised corporate solutions. It looks beyond the conventional definition of service delivery to identify organisations that have introduced a meaningful point of differentiation in how they solve business problems.

Whether through a new delivery model, specialised expertise, technology-enabled execution or a more effective approach to a longstanding organisational challenge, the focus is on what the service does differently and the value that difference creates.

Who can nominate?

Eligible entries must represent a defined business or professional service available to organisational clients in India within the applicable eligibility window. Companies entering the category should be able to demonstrate client adoption, repeat business, measurable outcomes and the ability to consistently deliver results at scale.

The nomination must be submitted by the company providing the service or its official India entity.

Also read more: 5 reasons why your product should be nominated for the ET Product of the Year Awards 2026

What will be evaluated?

The evaluation will focus on four critical dimensions: the strength of service innovation, differentiation from conventional offerings, quality of execution and measurable value delivered to clients.

Evidence will therefore matter. Client outcomes, adoption, repeat engagement, performance metrics and examples of impact can help demonstrate how the service has moved beyond an idea to create real organisational value.

The category also sits alongside Enterprise SaaS, HR & WorkTech, and MarTech & SalesTech, allowing eligible organisations to identify the category that best reflects their innovation.

Nominate now!