Rajiv Bajaj on Forbes cover
Rajiv Bajaj, managing director, Bajaj Auto (BAL) is on the cover of Forbes Asia magazine. This follows BAL making it to Forbes Asia’s Fab 50 list of companies.
By TNN |
PUNE: Rajiv Bajaj, managing director, Bajaj Auto (BAL) is on the cover of Forbes Asia magazine. This follows BAL making it to Forbes Asia’s Fab 50 list of companies , with 05-06 sales of US $1.9 billion and net profit of $238 million . Besides, the auto company is sitting on $1.3 billion in cash.
The Forbes report, tracing the origins of the company, has noted the changes over the decades, as ‘Hamara’ Bajaj morphed into a macho bike brand, with its gaze now fixed on four-wheelers (mini-trucks ) and the overseas market. In the four-wheeler segment , it will take on its local neighbour Tata Motors, who has very success-fully launched its minitruck , Ace, and will launch the Rs 1-lakh car. BAL expects to take on both products.
The Forbes Asia report notes that the “overseas market.. will be a critical and uphill battle.Today Bajaj exports only 13% of its twowheelers , and its global market share trails behind Honda, Yamaha , Harley-Davidson and Suzuki. Bajaj wants to be the world’s third-largest player.
To do that, Bajaj will have to export up to 1.5 million bikes — nearly as many as it sold in India last year— according to Rajiv’s brother Sanjiv, who heads the company's export strategy.
The Forbes report, tracing the origins of the company, has noted the changes over the decades, as ‘Hamara’ Bajaj morphed into a macho bike brand, with its gaze now fixed on four-wheelers (mini-trucks ) and the overseas market. In the four-wheeler segment , it will take on its local neighbour Tata Motors, who has very success-fully launched its minitruck , Ace, and will launch the Rs 1-lakh car. BAL expects to take on both products.
The Forbes Asia report notes that the “overseas market.. will be a critical and uphill battle.Today Bajaj exports only 13% of its twowheelers , and its global market share trails behind Honda, Yamaha , Harley-Davidson and Suzuki. Bajaj wants to be the world’s third-largest player.
To do that, Bajaj will have to export up to 1.5 million bikes — nearly as many as it sold in India last year— according to Rajiv’s brother Sanjiv, who heads the company's export strategy.
Download
The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.
The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.
Download
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
ADVERTISEMENT
