Propagate India elevates Parikshit Bhattacharya to Chief Creative Officer

Propagate India, the full-stack digital agency of Publicis Groupe India, has elevated Parikshit Bhattacharya to the role of Chief Creative Officer. The move expands his current responsibilities as CCO of BBH India.

Bhattacharya will continue to report to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India and Propagate India. In his expanded role, he will lead Propagate India’s creative vision, with a focus on strengthening its digital craft and building an ideas-first culture that integrates data and creativity.

The agency said the elevation reflects its commitment to platform-first solutions and audience-first thinking, as it looks to scale its creative ambition across brands and platforms.


With over two decades of experience across leading creative agencies, Bhattacharya is known for blending sharp strategy with platform-native thinking and a strong emphasis on craft. His body of work includes several world-first digital experiences. His campaign for Garnier, Bassi vs Garnier Men Facewash, won a Cannes Lions earlier this year, and he has also secured Grand Prix wins at Cannes Lions, Dubai Lynx and Spikes Asia.

Commenting on the development, Paritosh Srivastava said Propagate India is entering a phase of accelerated growth and that Bhattacharya’s expanded role strengthens the agency’s creative leadership at a time when the market demands transformative digital thinking. He added that Bhattacharya’s strategic clarity and digital acumen will help drive business outcomes through impactful digital experiences and narratives.

Bhattacharya said he is grateful for the opportunity to shape Propagate India’s creative vision and looks forward to collaborating with the team to help brands build strong cultural relevance.