Prime video’s next act: ads, MX player and the big-screen bet | The Brand Equity Show

Is Prime Video becoming too many things? From subscriptions and free entertainment through MX Player to advertising, rentals and theatrical films, Amazon’s ambitions now extend far beyond streaming.On The Brand Equity Show, Gaurav Gandhi, VP, Prime Video, Asia Pacific & ANZ and Nikhil Madhok, Director and Head of Originals, Prime Video (SVOD) and Amazon MGM Studios India explain the strategy to Brand Equity Editor Sonali Krishna and face questions about convenience versus confusion, ads for paying members, audience measurement and profitability.They discuss what earns a show another season, why younger viewers matter, how data and instinct shape commissioning, and why taking Mirzapur to cinemas could bring new audiences to streaming. Plus: their Indian superhero ambitions and whether cricket is on the radar.--Chapters0.00 Coming Up1.20 Introducing Gaurav Gandhi and Nikhil Madhok02:30 What is Prime Video Becoming?05:38 More Choice or More Confusion?07:10 Programming for Different Customer Tiers10:00 Who’s Watching Prime Video?12:10 Data vs Gut Instinct13:05 What Earns a Second Season?14:35 What is Prime Video’s Reach?16:35 What Counts as a View?18:32 Why Paying Prime Members See Ads22:20 Why Amazon Wants to Make Theatrical Films26:18 Backing Women-Led Stories27:10 What Happens When a Theatrical Film Fails?29:50 What is Prime Video’s Biggest Money Spinner?32:13 Is Cricket on the Radar?32:40 Rapid Fire