Pepperfry appoints Mahip Dwivedi as VP marketing

Online furniture marketplace Pepperfry has appointed Mahip Dwivedi as vice president of marketing. He was the chief marketing officer at Tyke Investment before starting in his new role in December.

Dwivedi will spearhead Pepperfry’s marketing strategy, brand communication, performance marketing, retention and public relations functions.

He holds an MBA degree from MS Ramaiah Institute of Management in Bengaluru and has more than 14 years of experience in digital and performance marketing.


“We are thrilled to welcome Mahip Dwivedi to the Pepperfry family as our new head of marketing," said Ashish Shah, chief executive officer of Pepperfry. “Mahip’s wealth of experience and proven track record in driving successful marketing campaigns aligns seamlessly with our vision for Pepperfry's future growth...”

Dwivedi said, "I look forward to leading the marketing team and making valuable contributions to ensure the ongoing success and growth of Pepperfry.”

Dwivedi has also been the head of performance marketing and SEO Growth at Flipkart, according to a company press release.