Nunzio Mirtillo to head Ericsson India

NEW DELHI: Swedish telecom gear maker Ericsson’s India head Paolo Colella is moving to a new role as head of digital services for Europe and Latin America, while Nunzio Mirtillo will lead the operations in India along with other countries under his charge.

The change in leadership is in line with the recently announced organisational structure by the company at the global level to help drive execution of its strategy. The development follows a 10% year-on-year decline in Ericsson India’s revenues in the first quarter of 2017, impacted by consolidations and tariff competition between operators.

Mirtillo, who had taken the new assignment as head of the Market Area South East Asia, Oceania and India in April, will now drive Ericsson’s business in India, Australia, New Zealand, Indonesia, Singapore, Malaysia, Thailand, Vietnam, Myanmar, Philippines and Bangladesh.

Ericsson had earlier this year reorganised its business structure to five market areas from 10 regions and to three business areas from four business units with the objective of increasing efficiency, speeding up time to market as well as enhancing customer responsiveness.

Mirtillo takes charge at a time when the telecom market is in the midst of a huge price competition which has led to rapid consolidation, hurting revenue of equipment makers.

Companies such as Ericsson are, however, hoping to gain as telcos expand their 4G network and deepen 3G coverage amid a huge data boom. Mirtillo, who is also a member of Ericsson’s executive team, has put in place a new leadership team to drive business in the region under his charge.

All the newly appointed executives will report directly to him. “I am confident that the new simplified organisational structure will enable the teams to leverage the synergies across the different countries in the market area and successfully execute on our business strategy,” Mirtillo told ET.