Myntra set to take internship route for entry-level hiring
Myntra is shifting its hiring strategy for entry-level roles by focusing on a four-to-six-month internship program in tech, fashion-technology, business, and finance. Starting in January 2025, it plans to hire over 100 interns annually as its prim...

“The internship programme will now be a primary pathway for hiring into first-level roles,” he told ET in an interview.
For lateral roles, the company is mostly looking at in-house talent. “Whenever there’s a vacancy, we prioritise internal talent mobility, grooming employees for higher roles through career development and learning programmes,” said Govindraj.
This year Myntra has launched a four-to-six-month internship programme across tech, fashion-technology, business and finance. The first batch started in January 2025 and already, the company has engaged more than 100 interns, he said.
“In all, we are looking at hiring about 150-170 interns throughout the year, and this will be our primary talent pipeline for full-time hiring,” said Govindraj.
“This period (four to six months) is mutually beneficial; it allows students to assess whether our culture aligns with their career goals while we evaluate their potential for a full-time role,” he said.
Myntra will continue to visit a select few campuses for direct hiring, apart from hiring through hackathons and business case competitions. “Here, we identify high-potential candidates and offer them internships or direct placement opportunities,” said Govindraj.
The company’s workforce comprises 38-40% women, but at the leadership level, the proportion drops to 25-28%.
Referring to the earlier practice of offering standardised benefits, he said, “While we still have some of those, we are now adding elements of greater flexibility, where employees can choose their insurance and benefits based on their individual needs.”
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