Modenik ropes in former P&G India head LV Vaidyanathan as Executive Chairman

Modenik Lifestyle said LV Vaidyanathan, former MD of P&G India, will take over as its executive chairman in July, replacing Sunil Sethi who will retire from the post.

These leadership changes mark a new chapter for Modenik Lifestyle, reinforcing the company’s commitment to innovation, excellence, and sustainable growth, it said.

"I am thrilled to join Modenik Lifestyle, a company celebrated for its innovation and leadership in the essential wear industry. Sunil Sethi’s outstanding contributions have established a robust foundation. I am eager to collaborate with Shekhar Tewari and Modenik’s talented team to drive growth and achieve new milestones," said Vaidynathan


Vaidyanathan, an alumnus of IIM Ahmedabad, began his career with P&G. With over 25 years of experience across multiple markets, including India, Vietnam, Thailand, Philippines, Indonesia and Singapore. He has served as CEO & MD for P&G in Indonesia and subsequently in India. He has led both these businesses to industry leading growth and value creation.

Private equity firm Advent International merged its portfolio companies Dixcy Textiles and Gokaldas Intimatewear to create Modenik Lifestyle three years ago. During his tenure, Sethi who will continue to serve on the board, integrated Modenik as a unified company across Dixcy and Enamor, creating a unique strategic asset with a leading position in both men's and women's innerwear.

“My tenure at Modenik Lifestyle has been immensely rewarding. As I embark upon my new journey focused on strategic and advisory roles and entrepreneurial ventures that give back to the community, it is with great confidence that I pass the baton to L.V. Vaidyanathan, whose extensive expertise and vision will propel Modenik to new heights," said Sethi.