Mitra to merge with Tierra Agrotech in Rs 787-crore deal, eyes IPO by 2026

Delhi based FMCG start up Mitra has announced a merge with Tierra Agrotech in a deal valued at Rs 787crore transaction, said the company in a statement. The company also plans to list on the Bombay Stock Exchange (BSE) by September 2026.

Mitra operates in 38 cities through a network of more than 40,000 retail outlets and 500 distributors. The two companies plan to integrate Mitra’s retail business with Tierra’s agricultural and crop-science capabilities, it said. Launched in 2023, the company’s portfolio includes flour, pulses, rice, spices, edible oils and instant mixes.

Tierra Agrotech was founded in 2012 following the acquisition of Monsanto’s cotton business and Xylem. The company specialises in seed development, crop inputs and agri supply-chain management and will provide upstream integration for Mitra’s food manufacturing operations.


Abhishek Kaushik, founder, Mitra, will serve as promoter and managing director of the merged entity. The company is targeting consolidated revenue of about Rs 400 crore by FY27.

The merger is subject to approvals from SEBI and the National Company Law Tribunal, with operational integration expected to be completed by the third quarter of FY27.