LXME appoints Jasmin Gupta as co-founder and CEO

Women-focused financial platform LXME has announced the appointment of Jasmin Gupta as co-founder and CEO, said a statement issued today.

Gupta will spearhead the team towards creating India’s first neo-bank for women.

With a career spanning over two decades, she holds strong expertise in consumer banking, digital banking and strategic fintech alliances. In his previous stint, she was associated with Equitas Small Finance Bank as their national head - neobank, fintech accelerator and alliances and digital business. In the past, she has worked with Kotak Mahindra Bank and HDFC Bank.


“I am excited to welcome Jasmin to the LXME family. She is an experienced leader with a proven track record of delivering operational excellence in digital banking. Given her rich experience and her personal passion towards financial inclusion and financial literacy for women, I am confident that she will navigate us to an exciting, high growth journey," said LXME’s founder Priti Rathi Gupta.

In the next one year, the platform will add more women power for leadership roles, Gupta added.

“LXME has been a pioneer in directing women on the path of financial independence. We are building a community based neo-bank for women, where they can learn, earn, save, spend and invest. Today more than 68% of women do not operate bank accounts, 88% do not have credit access, 60% have no insurance and 91% do not have access to any financial platform. We want to change this story," said Jasmin Gupta.