KSIDC chalks out multi-pronged strategy to promote `Made in Kerala’ brand

KOCHI: The Kerala State Industrial Development Corporation (KSIDC) has chalked out a multi-pronged strategy to promote the `Made in Kerala’ brand to hard sell the State to the outside world.

Inaugurating the Brand Summit 2014 organised by the Confederation of Indian Industry (CII), Kerala chapter, Aruna Sundararajan, Managing Director, KSIDC said the state government’s strategy is to leverage the State’s inherent advantages such as the `green and clean image’ to promote certain niche industries. As a part of the strategy, the government would soon introduce `Green Credit’ to promote certain lines of industries.

The seed capital for the new strategy has already been provided in the state budget, she added. “The state government’s strategy is to promote Kerala as a national and international brand. The new policy would leverage the “green and clean” image of the state to promote industrial growth”, she said.

The strategy will focus on promoting environment friendly industries such as organic fabrics, organic packaging materials and knowledge and technology-based industries. The state is following best labour practices and values. She also said that the government would soon set up start-up villages exclusively for women entrepreneurs.

Mr CJ George, chairman, CII Kerala chapter and managing director Geojit BNP Pariba Financial Services, welcomed the gathering. Mr Navas Meeran, Deputy Chairman, CII Southern Region and Chairman Eastern Group, Mr Sundep Sikka, Chief Executive Officer (CEO) Reliance Capital Asset Management, Mr R Dinesh, joint managing director, TVS, and Mr Shyam Srinivasan managing director and CEO, The Federal Bank Ltd delivered special addresses on the importance of promoting brands.