KarmaLife appoints Kusha Kohli as ​head of ​business ​development

KarmaLife, an earnings-linked financial solutions provider for the gig and blue-collar workforce, has brought on board Kusha Kohli as head of business development. Kohli will oversee the growth of the business and will focus on expanding Karmalife to 250+ employer partners.

In her previous stint, she was the co-founder and COO of DolphinChat (formerly known as CivilCops), an enterprise conversational AI and marketing platform, where she was instrumental in building strategic partnerships with the United Nations, state governments, D2C e-commerce brands, and BFSI customers.

“India will have more than 200 million workers as part of the gig and formal temp-staffing workforce by 2029. KarmaLife is tapping this underserved workforce by introducing much-needed financial wellness products,” said Kohli.


Founded by Rohit Rathi, Naveen Budda, and Badal Malick, the platform has access to over 2,00,000+ gig workers through its employer partners. It works with major digital gig platforms across segments like ride-sharing, food-tech, e-commerce, logistics, flexi-staffing security, and others to offer financial solutions to gig workers to better manage their day-to-day cash flows and become more financially resilient.

“We have focused on getting entrepreneurs in our leadership suite to propll our growth trajectory. Kusha comes with a strong operating background in building a company along with experience in working across diverse sectors and clientele. Her fast-paced execution mindset fits our aggressive near-term growth targets and will help cement our market leadership as India's largest earned wage access provider,” said Rohit Rathi, co-founder and CEO, KarmaLife.