It's ET all the way
The Economic Times is the only business publication which has bucked the trend in the Indian Readership Survey (IRS) 2007 Round 2.
By TNN |
The reader stays with the leader. All business publications in India, be it newspapers or magazines, have lost readers significantly in the past few months. The Economic Times is the only business publication which has bucked the trend in the Indian Readership Survey (IRS) 2007 Round 2.
ET remains at the top of the heap, with over 7.7 lakh readers, which is more than seven times its nearest rival and close to six times the size of all business newspapers considered in the survey. Not only that, ET is the only business daily in the Top 10 English dailies of India.
In our key markets, Mumbai and Delhi, ET literally rocks. Despite the launch of yet another business newspaper in Mumbai and Delhi, along with innumerable niche websites and television channels, ET has registered handsome gains.
In Mumbai, ET’s numbers have grown by 10%, whereas in Delhi it is up a mindboggling 17% in a year when readership of all business publications nationally has declined. In Mumbai, we’re 10 times the size of our nearest rival, while in Delhi, ET’s readership is 20 times more than the second business paper.
Of course, your feedback has helped us in improving the paper enormously with the launch of new sections, Business Of Brands; Emerging Business & IT; and Career & Business Life. Based on reader feedback, we’ve stepped up coverage of Markets, Commodities, Finance and Economy, while adding a page on Policy.
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Our comment and views section got more teeth with the launch of Viewpoint, our Monday OP-ED page written by CEOs. Other pages like Starting Up and India Emerging captured trends ahead of others. Brand Equity, Corporate Dossier and Investor’s Guide are a treat for the more discerning readers. The Times group dominates print, with a capital P. Its flagship brand The Times of India is not just Delhi’s most widely-read newspaper, its readership is more than the combined readership of its next four competitors, Hindustan Times, Hindu, Indian Express and Statesman.
In Mumbai, TOI’s readership is about equal to the combined readership of the English language papers DNA, Mid-Day, Hindustan Times, Indian Express and Hindu. In fact, the most widely-read English daily after TOI in Mumbai is its group publication, Mumbai Mirror. The survey showed Times Group’s Navbharat Times has a clear lead in the Hindi segment and has a readership in Delhi that’s almost equal to the combined readership of its two closest competitors, Punjab Kesari and Hindustan.
So much for the news and analysis, it’s time to rededicate ourselves to you. Dear reader, thank you for staying with ET every step of the way. You’ve made us the voice of Corporate India. The first choice of decision-makers. Small wonder that we keep you at the centre of our universe.
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Recently, we launched ET in Gujarati, our first foray in a regional language, which opened to rousing cheers in Ahmedabad and Mumbai. We’re getting closer to you, stay with us and we’ll keep you riveted round the year. Cheers! Download
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