ITC scaling up its solid waste management programmes

KOLKATA: ITC Ltd is scaling up its solid waste management programmes to sustain the leadership position as a solid waste recycling positive company. The company’s flagship initiative ‘Wellbeing out of waste’ covers over 77 lakh people in the country.

The cigarette-FMCG-hospitality conglomerate’s solid waste management initiatives include plastic waste management whereby it recycles over 99% of waste generated across ten states. ITC has also focused on optimising its packaging to ensure that the environmental impact of post-consumer waste is minimised without affecting the product integrity, as per a media release.

ITC’s managing director Sanjiv Puri said the problem of solid waste management is one of epic proportions and requires each organ of the society and more so, enterprises that are large economic organs of the society, to make a meaningful contribution towards in line with the Swachh Bharat initiative.


The company also has a ‘Green Temple’ initiative whereby three of Tamil Nadu’s eminent temples are turning their premises into zero garbage zones by recycling the organic waste from daily offerings. ITC is also collaborating with the municipal corporations of Delhi, Hyderabad, Bengaluru, Saharanpur and Muzaffarpur among others to ensure cleaner and greener cities.