IPL ideal business model for sports fraternity: Aus researcher

MUMBAI: The Indian Premier League (IPL), which stunned critics with its instant success, has emerged as an ideal business model for the sporting fraternity across the world, according to an Australian researcher.

"IPL has been an inspiring business model across the sporting world. It has been a catalyst for growth of commercialisation of sports in India," Pamm Kellet, Associate Professor in Sports Management, Deakin University, Melbourne said here today.

"IPL's business model is quite different from what other countries have done earlier. Cricket Australia has been trying to develop its own T20 league, the KFC Big Bash, on IPL's lines," added Kellet, who is in India to promote collaboration in Sports Education.

Kellet said India has a lot of untapped potential in sports management and insisted that in order to explore the latent talent, "sophisticated knowledge was required given that needs of different people are different."

"There is a need to strategise, learn from the IPL, and apply it to other sports," she added.