Inkfruit unveils new brand identity
The new brand identity has been designed to capture the personality of members who form the Inkfruit community, as well as to signify the increasing eclectic collection which is now a part of their repertoire.
By ET Online | Updated:
New Delhi: Inkfruit, India’s leading consumer co-creation brand, has designed a new brand identity to capture the personality of members who form the Inkfruit community, as well as to signify the increasing eclectic collection which is now a part of their repertoire.
Commenting on the brand identity change, Kashyap Dalal, co-founder, Inkfruit, said, “After a lot of thought, we believe the two words ‘be interesting’ perfectly echo the kind of people who are a part of the Inkfruit community and the kind of work we do. We felt that the visual identity of the brand should capture the energy, passion and creative thought behind it. We are happy that our new logo is bang on target in that.”
Inkfruit since its launch in 2007 has been a co-creation venture in the pursuit of creating amazing fun & creative merchandise.
“Over the years Inkfruit had become synonymous with awesome graphic T-shirts. However, the collection has expanded from just T-shirts to a lot more - bags, flipflops and laptop skins being the most recent additions and we wanted our new visual identity to capture our vivacity,” said Navneet Rai, co-founder, Inkfruit.
The company will spread the new brand through a complete digital communications campaign and has also roped in Mavcomm Consulting as public relations partner to communicate the changing facets of Inkfruit.
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