Indian training companies go places
After their runaway success in the booming BPO market in India, desi training companies are now conquering new territories. Well, quite literally.
NEW DELHI: After their runaway success in the booming BPO market in India, desi training companies are now conquering new territories. Well, quite literally.
As Indian professionals set a benchmark for emerging markets such as Phillipines, Middle East, Taiwan and many other South East Asian nations, Indian trainers are increasingly being wooed by overseas firms across sectors such as financial services, BPOs, hospitality, and healthcare to replicate the winning mantra that etched India prominently on the global outsourcing map.
Indian trainers are everywhere. Be it imparting communication training for local BPOs in the Phillipines or imparting soft skills to hotel staff in south east Asia or people development for Genpact’s China centres. Indian training outfits such as Reliance’s NIS Sparta, Hero Mindmine, Delhi-based Mind Trainer and Evolve Services are finding themselves as much in vogue as the professionals they trained.
Price is a big advantage as well. Given the ability of Indian trainers to manage scale as well as the cost arbitrage, an Indian trainer may charge only £500 a day compared to £30,000 charged by UK trainers. “With a huge talent pool availability in the Indian training industry, foreign clients are now getting attracted towards hiring the trainers to replicate the Indian model,” says Gaurav Gill of Mindtrainers.
He goes on to add that trainers from his company are identifying markets like Japan and spending close to three months to study the speech patterns of such new markets. “The pan-Asian influence helps Indian trainers,” he adds. Delhi-based training outfit, Mindtrainer, has been hired by IBM and Genpact in countries such as China and Phillipines.
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And an important ingredient in the success of these Indian trainers outside of the country has been the experience that they carry alongwith a considerable cost differentiation that they offer to clients, says Siddartha Talwar of Evolve Services. The company also serves Accenture in Manila, besides many domestic companies in the UAE in sectors like healthcare and local BPOs. Another leading training and development organisation Hero Mindmine has worked with banks such as Standard Chartered in Singapore, Philippines and Malaysia.
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