India Inc deals with a new ball game
Corporates across big cities like Delhi, Mumbai, Kolkata, Hyderabad and Ahmedabad now prefer to be in their tees and cargoes to discuss business over indoor cricket, soccer, hockey or even golf.
By Shramana Ganguly Mehta, TNN |
AHMEDABAD : They don’t sign on the dotted line in boardrooms any longer. Corporates across big cities like Delhi, Mumbai, Kolkata, Hyderabad and Ahmedabad now prefer to be in their tees and cargoes to discuss business over indoor cricket, soccer, hockey or even golf. If soccer-crazy Bengal-prompted Space Circle Clubs and Resorts gave Kolkata its second indoor arena last month, Mumbai-based golfers are gleeful over OptiGolf that would keep them out of the sun and yet allow them to play their master strokes.
The financial capital of the country is also expecting to attract corporates to its upcoming indoor arenas offering cricket, soccer and basketball. “Emulating the West, India Inc has now come out of their mundane board rooms and prefer to strike a cord with each other over a game of indoor cricket, soccer or golf.
This works fine with them considering they don’t have to sweat it out to do business in an informal environment,” MD of Neo International Sports Academy, Mushtaq Khan, told ET. Having joined hands with Australian International Sports Academy, Mr Khan will pump in $150 million in the next two years to set up 11 indoor sports facilities offering cricket, soccer, netball and golf across Mumbai, Ahmedabad and Bangalore.
He said the concept itself is so enticing that two of India’s biggest corporate houses based in Mumbai and Surat have sought virtual golf installations for their headquarters. “They are keen to have the facility where they can hold discussions over the game,” Mr Khan said.
The financial capital of the country is also expecting to attract corporates to its upcoming indoor arenas offering cricket, soccer and basketball. “Emulating the West, India Inc has now come out of their mundane board rooms and prefer to strike a cord with each other over a game of indoor cricket, soccer or golf.
This works fine with them considering they don’t have to sweat it out to do business in an informal environment,” MD of Neo International Sports Academy, Mushtaq Khan, told ET. Having joined hands with Australian International Sports Academy, Mr Khan will pump in $150 million in the next two years to set up 11 indoor sports facilities offering cricket, soccer, netball and golf across Mumbai, Ahmedabad and Bangalore.
He said the concept itself is so enticing that two of India’s biggest corporate houses based in Mumbai and Surat have sought virtual golf installations for their headquarters. “They are keen to have the facility where they can hold discussions over the game,” Mr Khan said.
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