In blogs, start-ups find a voice of their own
Nasscom experts say blogs in India are at a nascent stage but herald huge potential, especially the ones on SMBs.
By TNN |
NEW DELHI: Emerging businesses are getting their voices heard in cyberspace. If Nasscom���s Emerge blog fulfills the need for knowledge of emerging companies in IT, Milagrow looks at a more holistic approach with a thrust on manufacturing. While desistartups.in has a ���one-stop-shop��� approach, Alibaba.com���s Aliblogs has tied up with Infomedia to design a blog for small and medium businesses (SMBs). Suddenly, SMBs are all over the blogosphere.
Nasscom experts say blogs in India are at a nascent stage but herald huge potential, especially the ones on SMBs. The association has recently launched its own SMB blog, Nasscom Emerge, where IT start-ups can tank up. It aims to target more than two million software professional in India. Today, India has three million SMBs, which comprise roughly 80% of the industrial sector.
Nasscom vice-president Sangeeta Gupta says the Emerge blog gets more than 6,000 page views per month. ���There is a huge potential in this sector as people are actively looking out for such blogs that act as a guide and provide information on relevant topics,��� she adds. Emerge discusses subjects like innovation, talent management, building a product company and others.
Milagrow is another blog that is specially dedicated to SMBs and discusses issues related to retail, manufacturing, services and IT, besides others. Rajiv Karwal, Milagrow���s founder director, also agrees there is potential for corporate blogging in India. Karwal is also penning a book on the same.
Nasscom experts say blogs in India are at a nascent stage but herald huge potential, especially the ones on SMBs. The association has recently launched its own SMB blog, Nasscom Emerge, where IT start-ups can tank up. It aims to target more than two million software professional in India. Today, India has three million SMBs, which comprise roughly 80% of the industrial sector.
Nasscom vice-president Sangeeta Gupta says the Emerge blog gets more than 6,000 page views per month. ���There is a huge potential in this sector as people are actively looking out for such blogs that act as a guide and provide information on relevant topics,��� she adds. Emerge discusses subjects like innovation, talent management, building a product company and others.
Milagrow is another blog that is specially dedicated to SMBs and discusses issues related to retail, manufacturing, services and IT, besides others. Rajiv Karwal, Milagrow���s founder director, also agrees there is potential for corporate blogging in India. Karwal is also penning a book on the same.
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���We realised that there are many missing links as far as micro and small and medium enterprises are concerned in the entire country. We are a solution provider for SMBs and help them from strategy to execution, creation of incubators to act as corporate angles. We provided our members a free newsletter and blogging was a natural extension to that,��� said Mr Karwal.
He adds, ���We had 350,000 visitors in our blogs over the past six months. People come to blogs for business queries, HR, industry enquiries. Seeing the potential, we have also started a free service to provide legal tips to our members.���
Desistartups.in is yet another such blog. London-based Prabhu Subramanian is all of 24 and he has carved out a blog for small and microcompanies dotting the country.
Having worked in a US-based start-up, he was involved in everything ��� right from hiring till managing some of the projects. ���Indian start-ups face a number of issues, right from setting up a company, hiring, business and financial planning, finding investors and customers. It is well known that only a start-up can understand another start-up and I decided to bootstrap with the desistartups idea,��� says Subramanian.
Today, desistartups.in has emerged as a successful blog with ���decent��� hits, and Subramanian also has a few sponsors, like Pring00.com and Chennai Mobiles.
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But to make start-ups work, he wanted to disperse a Wikipedia approach. ���Search engines and government websites are clearly not helping much. What if the information here is available in a single place, constantly updated and maintained by a community, instead of owned by a single company?��� he asks.Next, Mr Subramanian plans on ���mentoring��� as a separate blog component. ���What if every start-up gets proper mentors/advisories to guide them all the way through? What if every start-up gets funding at the right time?��� he asks. Today, desistartups.in runs with a small group of five people, and is poised to be in the black soon.
Meanwhile, Alibaba.com, the world���s leading B2B e-commerce company, and Infomedia India, India���s largest Yellow Pages and special interest publishing company, made a multi-year strategic partnership recently, designed to benefit SMBs in India.
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