'I believe that every business/ product has a life cycle'
A serial entrepreneur, by definition is a person who continuously comes up with new ideas and translates them into new business opportunities.
By ET Bureau |
Ajay Shankar Sharma, chief executive officer, Srishti Software Pvt Ltd runs three ventures in three different sectors - Srishti Software Applications Private Limited, a software products company, SuperSeva Services Private Limited, a personal and corporate assistance company and Superseva Healthcare Private Limited, a nursing institute. Like any entrepreneur, the dream of pursuing something on his own compelled him to be an entrepreneur.
But what made him think about starting two other ventures? "I believe that every business/product has a life cycle; in this life cycle, the product will grow and tend to mature and once it matures and stabilises, the growth will be equal to nil. So, either we should kill that product or have an alternative business. Moreover, the service sectors like concierge services and healthcare inspired us to initiate something in that space. Thus, I started other ventures," explains Sharma.
According to Sharma, managing multiple firms at a time is a challenge, as we are dealing with different people with different mindsets. However, he believes that managing multiple ventures is a good idea, as when one is going low, we have another one to support. Thus, multiple ventures help. "Multiple firms can be managed efficiently when we have the business focus, an ability to understand the need of the customer and the correct ability to get the right kind of support from the team members," adds Sharma.
Even Sharma and his team had to face several obstacles before ensuing success for the three firms. He believes that challenges are a part of an entrepreneurial journey. "I have treated failures as ladders to success. With proper planning and presence of mind, I was able to overcome the challenges easily," explains Sharma. "Stability of mind, courage, vision, an ability to interpret economy and foresight, etc are the essential qualities that an entrepreneur must be equipped with. If you have it in you, you can run as many ventures as you want,” believes Sharma.
As experts say, once you learn the ropes of entrepreneurship, it's less daunting to start the second venture, as one is aware of what needs to be done to become a successful entrepreneur. Opportunities are just waiting to be explored and with experience, entrepreneurship is less daunting!
But what made him think about starting two other ventures? "I believe that every business/product has a life cycle; in this life cycle, the product will grow and tend to mature and once it matures and stabilises, the growth will be equal to nil. So, either we should kill that product or have an alternative business. Moreover, the service sectors like concierge services and healthcare inspired us to initiate something in that space. Thus, I started other ventures," explains Sharma.
According to Sharma, managing multiple firms at a time is a challenge, as we are dealing with different people with different mindsets. However, he believes that managing multiple ventures is a good idea, as when one is going low, we have another one to support. Thus, multiple ventures help. "Multiple firms can be managed efficiently when we have the business focus, an ability to understand the need of the customer and the correct ability to get the right kind of support from the team members," adds Sharma.
Even Sharma and his team had to face several obstacles before ensuing success for the three firms. He believes that challenges are a part of an entrepreneurial journey. "I have treated failures as ladders to success. With proper planning and presence of mind, I was able to overcome the challenges easily," explains Sharma. "Stability of mind, courage, vision, an ability to interpret economy and foresight, etc are the essential qualities that an entrepreneur must be equipped with. If you have it in you, you can run as many ventures as you want,” believes Sharma.
As experts say, once you learn the ropes of entrepreneurship, it's less daunting to start the second venture, as one is aware of what needs to be done to become a successful entrepreneur. Opportunities are just waiting to be explored and with experience, entrepreneurship is less daunting!
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