Here's someone who bet on India 12 years back
His UK colleagues were bemused by his choice, but Brian Tempest saw big potential in India.
Though history may have been the last thing on their minds when Ranbaxy's Parvinder Singh met Brian Tempest here in 1995, the rendezvous on the quays of Geneva lakeside at the foot of the Mont Blanc ended up creating its own little piece of history. Mr Singh was then vice-chairman and managing director of Ranbaxy, while Mr Tempest was a top executive at Fisons.
| Brian Tempest |
"We met over a cup of tea, in a very Indian way... It was a defining moment," Mr Tempest recalls the meeting with a smile. At that time, Mr Tempest had just returned from the US, where he worked with Fisons as a commercial operations director, after several years with UK drug giant GlaxoSmithKline. Mr Singh, a frequent visitor to the World Economic Forum in Geneva, had called Mr Tempest to meet him, at the historic hotel.
It's at the hotel's famous five-storey lobby that Parvinder Singh sold his dream to Brian Tempest - the dream that his small drug-manufacturing firm could become a leading international pharmaceutical company, and that India could emerge as a significant force in the global generic drug industry.
"Mr Singh had heard about me through Daulet-Singh, a director on the Ranbaxy board. At that time, 80% of the company's small revenue came from India, and it had just two subsidiaries in Thailand and Nigeria," says Mr Tempest.
History proved him right. Over the last decade, India has flooded international markets with generic drugs. Ranbaxy now boasts revenues of over $1.5 billion and derives a third of its revenues from the US, Europe and Asia each.
Between 1995 and 2005, exports sales became a major value creator for Indian pharma companies and the sector saw huge growth in earnings and price multiples resulting in significant appreciation in market capitalisation. While Brand India started making global headlines with its IT industry, the domestic generic industry, with Ranbaxy and Dr Reddy's in the lead, made significant inroads in International markets, competing with generic drug giants like Teva or Novartis' generic arm Sandoz.
"I brought with me a strong network and experience in international markets which helped me expand Ranbaxy's international operations," says Mr Tempest. In 2000, Mr Tempest notably engineered one of the first major acquisitions by any Indian company in Europe, with the takeover of Bayer's generic business in Germany.
"Mr Tempest brought in a third dimension," says Chrysalis Capital MD Sanjiv Kaul, who spent 20 years at Ranbaxy and worked closely with Mr Tempest for several years. "He brought a great balance in terms of turnover... He is a great manager who believes in empowering people."
On July 4, 1999, Parvinder Singh passed away. The following day, the board elected Tejendra Khanna, former commerce secretary as chairman and D S Brar was appointed chief executive officer and managing director for a period of five years. In September, Mr Tempest was promoted to the role of president and he left the UK to join the team in New Delhi. "I wanted to work with Mr Brar, and the new responsibilities I was given required for me to shift to India," says Mr Tempest.
Ranbaxy rapidly ramped up its portfolio and adopted increasingly aggressive strategies in the US, challenging big pharma's patents, in a bid to introduce generic versions earlier in the market. "Ranbaxy today has one of the strongest product pipelines in the industry," Mr Tempest says with pride. "After Teva, Ranbaxy is the company which holds the highest number of Para IV filings with first to file status."
In December 2003, Mr Brar left the company and Mr Tempest took over as CEO and MD of Ranbaxy worldwide. The same month, Ranbaxy forayed into the French market with the acquisition of RPG (Aventis). Ranbaxy had now arrived as a $1-billion company.
"Mr Tempest was the right person to take over after Mr Brar." says Mr Kaul. "He enjoyed a great degree of credibility and was not easily strayed by India's limitations." In 2005, Ranbaxy started operations in Canada and launched its first product in Japan through its joint venture with Nippon Chemiphar.
"My experience with GSK in Japan was a great help," says Mr Tempest. Finally, in 2006, Malvinder Singh took over as CEO and MD, while Mr Tempest assumed the position of chief mentor and executive vice-chairman.
Today, as the global generic drug market reels under increasing pricing pressure and competition, the Indian generic drug industry may need to reinvent itself yet again. But this time, Ranbaxy will have to take up the challenge without Mr Tempest. For now, Mr Tempest is first heading to South of France, where he owns a villa in a small village in Tarn, near Toulouse, "la ville rose," away from the din and bustle of competitive business.
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