Haier India president Eric Braganza to retire from January 1

Home appliances maker Haier India president Eric Braganza is going to retire from January 1. His role will be succeeded by Satish NS, who has been the senior vice president for sales and marketing, a company release said.

The release said Braganza will continue as a consultant. He has been a veteran in the consumer durables industry and was leading Haier’s Indian business since 2009.

Haier has grown rapidly in the last few years and is one of the largest brand in refrigerators, washing machines and televisions. It is at present the fourth largest consumer durables maker.


In the release, the company said Braganza’s management prowess proved instrumental during Haier's expansion in India, playing a pivotal role in establishing partnerships with some of the largest national and regional retailers in the country.

"Amongst his many contributions to the organization was creating a strong and stable team of core members and promoting the spirit of micro-entrepreneurship in them to drive success for the brand in India," it said.