Grooming time for Bangalore Inc
Organized beauty mkt is pegged at Rs 800 cr, with some people spending Rs 6,000 per month on basic grooming. Wardrobe I Office romance | Best new biz hotels
BANGALORE: India Inc���s style quotient is soaring. And it���s turning the heat on for salons in the city. Corporate houses generate over 50% of salon revenues by pampering their employees.
And leading the pack amongst the corporate sector are hospitality and IT biggies. Veronica D, managing partner of Club Citrus, a premium unisex salon and spa, says a minimum of 200 grooming slips are sold a month to various star hotels in Bangalore for the well being of their employees.
These slips ��� which come in prices ranging from Rs 750 to Rs 1,500 and incorporate a basic head-tofoot makeover with spa treatments thrown in ��� are availed right from the housekeeping staff to the managers of a hotel.
���Hotel staff that deal with guests on an hour-to-hour , day-to-day basis become the face of the hotel. Hence, cosmetic grooming as well as etiquette play an important role,������ says Veronica.
In most client facing roles across verticals, grooming is now a major thrust. ���The need for grooming stems from various reasons ��� general awareness and standards of grooming have increased, increased travelling and jobs which involve interfacing. Besides, with jobs becoming so stressful, salons and spas are the best ways to destress and relax,��� says Swati Gupta, creative director of Bodycraft , which has outlets in Frazer Town and Indiranagar.
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She has worked with companies like Jet, Reliance Retail, Health & Glow and Levis on personal grooming for their employees . In fact, this constitutes around 10% of her business. Leading hiring firms say that companies spend 10% to 15% of their training budget on grooming.
���The adage ���dressed to kill��� has more meaning when it���s used in business parlance ,��� says Deepti Agadi, independent grooming consultant. ���Because what you wear and how well you match your accessories and attitude may help you clinch a billion dollar deal. Such grooming ��� look attractive and convincing ��� chemistry does wonders, especially when the customer-facing executive is a woman.������
IT companies pamper their employees by treating them to salon gift vouchers. ���An IT MNC picked up over 700 gift vouchers from a leading city-based salon,��� said an industry expert.
And as incomes have gone up, so have the amounts people spend. ���Almost 80% of my clientele comprise of corporate executive ��� both men and women. Spending Rs 7,000 a month is routine. People go to spas as often as once or twice a week,��� says Gupta.
At present the organized beauty market is pegged at Rs 800 crore, with some people clocking a monthly spend of Rs 6,000 on basic grooming. Spa therapies alone see a monthly spend of over Rs 5,000.
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Salons see a 50:50 mix of men and women these days, with grooming becoming important to both men and women. ���From what hair style one should sport to what tone of make up one should use depending on one���s skin temperament, everything about looking good and feeling good, is taught at corporate offices by experts in the field,��� said a beauty consultant.
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