Godrej Enterprises Group unveils new brand identity

The Godrej Enterprises Group (GEG) has unveiled a new brand identity, the company said in a press release on November 28.

The move aims to "unlock new worlds for customers and other stakeholders," the release said. The group's new identity marks a clear shift from three colours to one, which it said would allow for "greater consistency and synergy across its businesses".

It may be mentioned here that the Godrej Enterprises Group is a leading diversified engineering and design-led conglomerate in India. GEG's businesses encompass such domains as aerospace, aviation, defence, motor solutions, energy solutions, locks & security, advanced engineering, real estate, intralogistics, consumer durables, furniture, vending and IT.


The new "visual identity" is a reference to the company's rich legacy, at the same time "embodying its commitment to actively participate in the building of a Viksit Bharat by 2047 through design led innovation, enhancing consumer experience and shaping preferences for sustainable choices," the company said.

Jamshyd Godrej, Chairman and Managing Director, Godrej Enterprises Group, said, "Our aspiration is to unlock greater value for customers by delivering solutions and experiences that positively impact lives. And while our core remains rooted in high quality and complex engineering, our brand must remain dynamic and meet the aspirations of our customers."

The new brand identity "introduces a striking purple colour while retaining the cursive logo". According to the company, the purple colour signifies a "strong sense of dynamism and confidence and symbolises GEG’s ambition to lead with sustainable, design led innovation and engineering excellence."

According to Nyrika Holkar, Executive Director, Godrej Enterprises Group, the change also "reflects a shift in GEG’s ‘Consumer First’ businesses to include a more premium offering that reflects changing customer aspirations and in our ‘Nation First’ businesses to provide more cutting-edge engineering solutions which showcases India’s prowess on a global scale."

It may be noted here that the Godrej Enterprises Group (which includes Godrej & Boyce and its affiliates) was established in 1897. It is known as the maker of "the world’s first patented springless lock, and safes to pioneering Indian made typewriters, refrigerators, the ubiquitous steel almirah,", the company release noted.