How gig economy is becoming a key part of India Inc’s strategy

Most of the professional gig economy segments have seen growth double in two years.

BCCL
The gig economy is firmly on its way to becoming a key part of India Inc’s strategy. As many as 72% of all gig projects were in large corporates and professional services firms in 2018-19 compared with 52% two years back. Plus, most of the professional gig economy segments have seen growth double in two years, according to a study, ‘Professional Gig Economy 2018-19 Report Card’, carried out by Flexing It, a gig platform, and shared exclusively with ET.

“We find that large corporates are increasingly leveraging independent consultants and freelancers to drive priority strategic projects and to pilot new product/service models. This is driven by a need for specific expertise and new thinking, the urgency of deliverables and also a need for flexibility,” said Chandrika Pasricha, founder of Flexing It.

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