From cards to fruits, the postman is still busy
North East postal department has undertaken the initiative to deliver fruit packs which will provide market to the farmers of the region. Success comes with team work
By PTI |
SHILLONG: Next time the postman rings at your door, you may be in for a pleasant surprise! Besides delivering greeting cards or letters, he may bring a packet of fruits along with wishes from a distant friend.
The regional postal department has undertaken the initiative to deliver fruit packs which will provide market to the farmers of the region.
"This is the new age postal department, diversifying into marketing organic agro-based products here and encouraging friends and family with such produces. The initiative, 'Retail-pose', also aims to encourage people to wish their family and friends with organic agro-based products instead of cards and letters," Chief Post Master General of North East M Iawphniaw said.
She said the initiative would provide market access to farmers producing organic agro-based produces and an opportunity to wish family and friends in a unique way.
As of now, the post office here is selling and delivering kiwi fruit, an indigenous produce of New Zealand, cultivated in Arunachal Pradesh.
The fruit is being delivered in Meghalaya and other parts of the country by the postal department.
"We have orders from 22 post offices throughout the country for the agro-based produces. Special orders have been placed for the famed organically produced 'Lakadong' Turmeric from Jaintia hills in Meghalaya," she said.
The agro-based produces also carry information about the manufacturing state. This also promotes tourism, Iawphinaw said.
"After a packet with indigenous produce reaches another parts of the nation and information is provided in the packet about the manufacturing state, curiosity builds up and it encourage tourism for the manufacturing state", she said.
The postal department here claims the initiative is the first of its kind in the country and would pick up in the rest of India in due course. The department here is also selling and delivering pictures and other household paraphernalia and knick-knacks produced by local NGOs here.
"Anyone who wants to send such products to their friends and relatives or buy them, can contact the postal department," she said, adding the department is also thinking in terms of having a cold storage to store perishable items.
"As of now all the produces we sell and deliver are of non-perishable nature, but going by interest we may soon have a cold storage," she added.
The regional postal department has undertaken the initiative to deliver fruit packs which will provide market to the farmers of the region.
"This is the new age postal department, diversifying into marketing organic agro-based products here and encouraging friends and family with such produces. The initiative, 'Retail-pose', also aims to encourage people to wish their family and friends with organic agro-based products instead of cards and letters," Chief Post Master General of North East M Iawphniaw said.
She said the initiative would provide market access to farmers producing organic agro-based produces and an opportunity to wish family and friends in a unique way.
As of now, the post office here is selling and delivering kiwi fruit, an indigenous produce of New Zealand, cultivated in Arunachal Pradesh.
The fruit is being delivered in Meghalaya and other parts of the country by the postal department.
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"We have orders from 22 post offices throughout the country for the agro-based produces. Special orders have been placed for the famed organically produced 'Lakadong' Turmeric from Jaintia hills in Meghalaya," she said.
The agro-based produces also carry information about the manufacturing state. This also promotes tourism, Iawphinaw said.
"After a packet with indigenous produce reaches another parts of the nation and information is provided in the packet about the manufacturing state, curiosity builds up and it encourage tourism for the manufacturing state", she said.
The postal department here claims the initiative is the first of its kind in the country and would pick up in the rest of India in due course. The department here is also selling and delivering pictures and other household paraphernalia and knick-knacks produced by local NGOs here.
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"Anyone who wants to send such products to their friends and relatives or buy them, can contact the postal department," she said, adding the department is also thinking in terms of having a cold storage to store perishable items.
"As of now all the produces we sell and deliver are of non-perishable nature, but going by interest we may soon have a cold storage," she added.
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