FMCG cos slow down in B-school race
It’s not just the top brands but even FMCG cos owning these brands are fighting for space at premium B-school campuses. MBA not enough for lucrative jobs
By Mansi Bhatt, TNN |
AHMEDABAD: It’s not just the top brands jostling for shelfspace, but even FMCG companies owning these brands are fighting for space at premium B-school campuses. Until recently, leading FMCG companies, which were one of the most preferred recruiters at top management schools, are now finding it difficult to attract the best talent.
Unable to match up to the astronomical pay packages and attractive work profile offered by other recruiters, especially from private equity and consulting investment bank domain, FMCG companies are seeing students moving away from them.
Leading FMCG companies, like HLL, P&G, Dabur, Marico and Wipro, to name a few, are facing competition from the likes of Sun group, Blackstone Group, ChrysCapital and Goldman Sachs. Placement chairperson at IIM-Bangalore, Saurav Mukherji, observes: “The top rankers are giving preference to private equity firms, investment banks and consulting firms as they offer more diverse profile.”
“Earlier, FMCG companies were the most desired companies at marketing management institutes, but in the present times, these companies are not being able to match up to the salaries offered by the emerging new media and information technology sectors,” reasons a senior professor at Mudra Institute of Communication-Ahmedabad (MICA).
The number of students recruited by the FMCG companies from the IIMs has gone down significantly. In the 2007 batch of IIM-A for instance, the number of experienced graduates taking up marketing and sales jobs went down from 32 to 23. The final placements process at IIMs and MICA, for the batch of 2008 will be held in January.
Unlike the FMCG companies that pay anything between Rs 8 and Rs 12 lakh annually, consulting firms pay well over Rs 15 lakh a year. FMCG firms usually offer sales profile to freshers and marketing profiles to experienced candidates.
However, they have now started offering higher positions across international locations. Last year at IIM-Calcutta, around 12% students took up general management roles and 12% took marketing roles. And the consulting and finance sector absorbed 30% and 37%, respectively. At IIM-Indore, the marketing domain saw offers from Alghanim Industries Colgate, Reliance and Dabur.
Unable to match up to the astronomical pay packages and attractive work profile offered by other recruiters, especially from private equity and consulting investment bank domain, FMCG companies are seeing students moving away from them.
Leading FMCG companies, like HLL, P&G, Dabur, Marico and Wipro, to name a few, are facing competition from the likes of Sun group, Blackstone Group, ChrysCapital and Goldman Sachs. Placement chairperson at IIM-Bangalore, Saurav Mukherji, observes: “The top rankers are giving preference to private equity firms, investment banks and consulting firms as they offer more diverse profile.”
“Earlier, FMCG companies were the most desired companies at marketing management institutes, but in the present times, these companies are not being able to match up to the salaries offered by the emerging new media and information technology sectors,” reasons a senior professor at Mudra Institute of Communication-Ahmedabad (MICA).
The number of students recruited by the FMCG companies from the IIMs has gone down significantly. In the 2007 batch of IIM-A for instance, the number of experienced graduates taking up marketing and sales jobs went down from 32 to 23. The final placements process at IIMs and MICA, for the batch of 2008 will be held in January.
Unlike the FMCG companies that pay anything between Rs 8 and Rs 12 lakh annually, consulting firms pay well over Rs 15 lakh a year. FMCG firms usually offer sales profile to freshers and marketing profiles to experienced candidates.
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However, they have now started offering higher positions across international locations. Last year at IIM-Calcutta, around 12% students took up general management roles and 12% took marketing roles. And the consulting and finance sector absorbed 30% and 37%, respectively. At IIM-Indore, the marketing domain saw offers from Alghanim Industries Colgate, Reliance and Dabur.
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