Ericsson, Reliance Jio to scale up subscriber additions manifold

NEW DELHI: Ericsson has said that it is set to further scale up consumer additions for Reliance Jio Infocomm after helping the new entrant onboard nearly a million subscribers a day as part of the telecom gear maker’s largest ever operations and business support solution deployments worldwide.

“The OSS suite that we have deployed with Reliance Jio has already set a world record of processing in excess of a million orders a day,” Ekow Nelson, region head-IT & cloud at Ericsson India, told ET. “As Jio steps up its growth, we are working collaboratively on scaling these volumes manifold, well beyond what any operator is capable or has ever handled.”

In 2014, the Swedish company had bagged a Rs 60 crore end-to-end Operations Support Systems (OSS) order from billionaire Mukesh Ambani’s Jio. Ericsson’s solution deployment included order and inventory management and activation services, through which it had helped Jio net 100 million users in a record 170 days.


The OSS system acts as an interface between Jio’s network and its customers and plays a critical role in enabling the telco deliver quality commitments, including enrolment of consumers, provisioning of large volumes of orders and activation of services.

“Ericsson OSS solutions enables faster service, customer agility and supports operators during every phase of the customer lifecycle,” Nelson said, adding that the suite meets the entire Plan to Build (P2B) and Order to Activation (O2A) for the operator.

With Jio building a pan-India LTE only network and adding more than 100 million subscribers in a very quick time, the sheer scale and pace makes this deployment unique, according to the Swedish company executive who spearheaded this project.

Mumbai-based Jio that launched commercial services on September 5 last year has been adding users at a record pace with users consuming more than 100 crore of Gigabytes (GB) of data per month.

The Indian internet user is consuming a lot of data and this fast changing consumption behaviour is putting greater focus on network performance, he said, adding that for the cost of delivering a gigabyte (GB) of data, Jio has set a new, lower cost benchmark.

As the subscriber consumes more data than ever before, issues of scale, quality of service (QoS) and quality of experience (QoE) are intensifying the trend toward cloud and virtualisation of telecom networks, Nelson said.