Entertainment & media CEOs confident about revenue growth: PwC survey

MUMBAI: The Entertainment and Media CEOs remained confident about revenue growth over the next three years and continue to focus on the consumer, recognising the need to meet their rapidly evolving demands, according to the PricewaterCoopers 16th Annual Global CEO Survey at the World Economic Forum in Davos.

Drawn on interviews with 56 E&M CEOs in 23 countries, and an in-depth interview with Peter Tortorici, CEO, GroupM Entertainment Global found that the confidence in growth unshaken.

Among the concern were the impact of shifting consumer spending and behaviours on growth which continues to be a key concern for 75% of E&M CEOs. A percentage as high as 73% expect to increase their investments in technology over the coming year to keep apace with consumers' rapidly evolving demands.

A fact that all the %^ CEO's were in unison over was that customers and clients somewhat or significantly influence the CEO's business strategy. 93% of these said that they are strengthening their engagement programmes with these stakeholder groups.

A growing global concern is the inability to protect intellectual property and customer data, reflecting continued concerns around piracy said 59% of those interviewed.

Another constant concern, to be fair across sectors is and one also voiced by the E&M head honchos is changes in talent management strategies this year, which highlights the continued focus on finding and retaining key talent. A fact as many as 88% interviewed said aye to.

In spite of the concerns, 80% of E&M CEOs are very or somewhat confident about revenue growth over the next three years.