ENIL among top global media picks
Entertainment Network India Limited (ENIL) has been ranked among the top global media stock picks by UBS Securities’ recent global media investment research report.
By TNN |
NEW DELHI: India’s largest radio broadcaster and outdoor advertiser, Entertainment Network India Limited (ENIL) has been ranked among the top global media stock picks by UBS Securities’ recent global media investment research report. UBS based its picks on parameters such as advertising mix, earnings sensitivity to advertising variation, the ability to sustain altering business models, and the ability to drive and lead change.
According to the report, ENIL which is the largest Indian radio broadcaster and gets 40% the country’s radio advertising spends, has exposure to outdoor and live entertainment as well. With the airports and other locations opening up, the report believes the company would benefit from the outdoor upside.
Other names that have emerged as top picks in the report include French property portal SeLoger, NewsCorporation, advertising agency Aegis Group, Indonesian broadcaster Media Nusantara Citra and Zee Entertainment Enterprises.
Anticipating robust growth rates in advertising, the report has projected global advertising growth would touch 5% by 2007 and will increase to 6.7% by 2008. Measured media ad-spend which includes television, print, radio, outdoor, cinema and internet is expected to touch $454 billion in 2008.
Emerging markets would account for 42% of all incremental advertising in 2008 and Asia is expected to witness the highest growth of about 47%. The report has identified Poland, Russia, China and India as the hyper-growth nations which currently account for 11% of the global ad-spend and 23% of the decade’s incremental growth in global ad-spend.
According to the report, ENIL which is the largest Indian radio broadcaster and gets 40% the country’s radio advertising spends, has exposure to outdoor and live entertainment as well. With the airports and other locations opening up, the report believes the company would benefit from the outdoor upside.
Other names that have emerged as top picks in the report include French property portal SeLoger, NewsCorporation, advertising agency Aegis Group, Indonesian broadcaster Media Nusantara Citra and Zee Entertainment Enterprises.
Anticipating robust growth rates in advertising, the report has projected global advertising growth would touch 5% by 2007 and will increase to 6.7% by 2008. Measured media ad-spend which includes television, print, radio, outdoor, cinema and internet is expected to touch $454 billion in 2008.
Emerging markets would account for 42% of all incremental advertising in 2008 and Asia is expected to witness the highest growth of about 47%. The report has identified Poland, Russia, China and India as the hyper-growth nations which currently account for 11% of the global ad-spend and 23% of the decade’s incremental growth in global ad-spend.
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