Emami acquires 26% stake in Axiom Ayurveda in all-cash deal

Emami Ltd announced on Thursday it has acquired a 26% stake in Axiom Ayurveda in an all-cash deal for an undisclosed amount, marking its entry into the packed juice business.

Axiom Ayurveda sells beverages under the brand name AloFrut.

In a stock exchange notification, Kolkata-based Emami said the investment was in line with its strategy to invest in the health and wellness segment and would also help the company enter the juice segment. It has acquired a stake in Axiom Ayurveda and its associates.


The acquisition of 26% of the paid-up share capital of Axiom Ayurveda is on a fully diluted basis, through primary infusion and secondary buyouts, and is expected to be completed within one month, Emami said in the notification.

Axiom Ayurveda sells a proprietary fusion of aloe vera pulp with fruit blend under AloFrut. Apart from AloFrut, which is its main product, the company has a range of carbonated beverages, including mocktails and energy drinks. It is also present in ayurvedic healthcare juice segment under the Jeevan Ras brand.