D&AD comes calling on India for more entries
Though India has been shining all the way this year at Cannes, it holds the dubious distinction of never winning a D&AD pencil, hailed by many as the ultimate symbol of the creative meritocracy.
By Ashley Coutinho, TNN |
MUMBAI: Though India has been shining all the way this year at Cannes, it holds the dubious distinction of never winning a D&AD pencil, hailed by many as the ultimate symbol of the creative meritocracy.
To add to that, there has been a gradual decline in the number of Indian entries to the British D&AD Global Awards over the past three years, possibly due to the losing streak.
Heloise Hooton, deputy director, Awards & Annual Programme, D&AD and Laura Woodroffe, deputy director, professional development, D&AD, are currently in India to promote the awards and encourage more entries from India. Now, in its 45th year, the organisation gets 40% entries in the design category, while the remaining 60% are for advertising.
Apart from global awards, the not-for-profit organisation is involved in promoting young talent through innovative education programmes and has recently launched the D&AD Global Student Awards. It also invites entries for their selection of case studies under the D&AD’s Enterprise Programme, given to those who increase the value of creativity and enhance business value.
Ms Hooton said the entry fee for D&AD, which sees about 70% entries from outside the UK, is about 20% cheaper compared to that at Cannes. The organisation is trying to increase overseas participation, both in entries as well as on the various juries — quite a few Indian creative stalwarts like Piyush Pandey and Agnello Dias have been invited to judge various categories of the event.
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Prasoon Joshi, regional creative director, South and south-east Asia, McCann Erickson, will be judging the Poster Advertising at the ’07 awards. For now, it believes that Indian design is under-represented at the D&AD, and Ms Hooton and Ms Woodroffe are meeting creatives as well as designers as part of a world tour. “We hear a lot of creative work is being done in India in the design space,” said Ms Hooton, who added that while design has been flourishing in Asian countries like Japan and Singapore, it has been much of a cottage industry in countries like India.
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