D2C fashion market leader Bewakoof announces Samata Ballal as Chief People Officer

D2C fashion brand Bewakoof has appointed Samata Ballal as its chief people officer. Ballal joins Bewakoof with close to two decades of experience leading people & culture functions at companies including MediBuddy and Unisys. As CPO, Ballal will build on this experience to align and scale Bewakoof culture to be high performance-driven while keeping it conducive to foster innovation.

Prabhkiran Singh, Founder CEO, Bewakoof, said in a release: “Samata is an individual with a solution mindset with an impressive track record of developing innovative and strategic methods of creating structures that enable growth, scale and performance. I welcome Samata in joining our team at such a pivotal time in our growth journey, and bringing with her the expertise to build structures, frameworks and empower the organisation to look at the next big steps towards growth.”

Samata Ballal, Chief People Officer, Bewakoof, said, “Bewakoof is on an exciting growth curve where we are adding new people in the team. As an HR Head, my mandate is to integrate the new team with current ones and align them to our business goals.”


Launched in 2012, Bewakoof has served 6 million customers till date and continues to add over one lakh new customers every month. The company plans to accelerate its growth trajectory by investing in marketing, branding, technology and talent acquisition with an aim to clock Rs 1,000 crore in sales in 4 years.