Consumers want everywhere access and connectivity, says EMC study

NEW DELHI: In a world where every aspect of life is increasingly data driven, people are seeking more of it, making new demands on digital devices, to further enhance their work style and lifestyle.

In a study titled, The Information Generation: Transforming The Future, conducted among global CXOs by Institute for The Future and Vanson Bourne on behalf of EMC an overwhelming majority of the respondents reported customer expectations being re-set due to use of technology.

Besides, 96 per cent business leader surveyed believe new technologies have forever changed the rules of business. About 93 per cent reported that recent technology advancements are resetting customer expectations, and nearly all say this will accelerate over the next decade. The top reported consumer expectations are faster access to services, 24/7 and "everywhere" access and connectivity, access on more devices, and a more unique personalized experience.

Institute for The Future is a California based long term forecasting specialist and Vanson Bourne is a technology market research firm. The study was done on behalf of EMC, a data storage, cloud computing and information security major. The outcomes are based on input from 3,600 director-to-C-suite business leaders across 18 countries. The study further reveals new expectations of these individuals and identifies the fundamental business attributes critical for organizations to successfully compete and grow in this new landscape. By 2024 it will be an entirely data driven landscape.

"76 per cent of businesses in India think that SMAC (Social, Mobile, Analytics and Cloud) has changed consumer expectations. It becomes critical that they systematically explore the longer-term implications of an age in which information is at the center of everything we do,’ said Rajesh Janey, President, India & SAARC, EMC.

The study further noted that 86 per cent of Indian businesses are aware of the importance of predictively spotting new opportunities to get ready for the ‘Information Generation’. 88 per cent of business leaders say they are demonstrating transparency and trust organization-wide. 89 per cent of organizations expressed a desire to innovate in an agile way. 79 per cent of Indian organizations understand the importance of delivering a unique and personalized experience organization wide while only 36 per cent of business leaders say their organization can act in real time, and a further significant portion (48 per cent) say they can do so, but not always with the insights that they need.

Janey further added, "businesses will need to continually re-condition themselves in ways that are yet to be imagined. Organizations who are information-savvy can lead one of the most significant transformations in history provided they ready themselves now."