Clearock's plans to accelerate growth

BANGALORE: Clearock Enterprises Pvt Ltd, a wholly-owned subsidiary of Cloearrock Inc, USA and one of India's leading consumer products company, on Friday unveiled its plans to accelerate its growth with the launch of several new products.

The products introduced target health, wellness and personal care, areas of significant importance to the present day consumer.

Clearock also announced its plans to expand into seven key cities such as Ahmedabad, Chandigarh, Chennai, Delhi, Hyderabad, Kolkata and Mumbai in the next three months. Clearock presently has a strong presence in Karnataka, Goa and some parts of Maharashtra.

The Indian Direct Selling Association (IDSA) has recently forecast the size of the direct selling industry to grow four folds from Rs 3,100 crore presently to Rs 15,000 crore by 2012.

Speaking to reporters, Bala Bhagavat, CEO, Clearock Enterprises said, "as a marketing company, we will be investing Rs 25 crore to significantly expand our sales, marketing and affiliate team to capitalise on our growth strategy."

The new product portfolio introduced also includes some innovative products like Cool Collar, a unique collar which works as a personal mobile AC, helping to stay cool even in scorching heat, ClearZone ozone based water purifier and a whole range of tea tree oil based personal care products.