Band aids, kites and other things India bought on I-Day, as per Blinkit CEO
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77th Independence Day
As India celebrated its 77th Independence Day, people from different walks of life on Tuesday marked the occasion in their own special ways. The celebrations included the hoisting of the tricolour, colourful parades and other events. Apart from this, events like kite-flying dominated across the country.
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What India bought
With a huge progress in the e-commerce space, Indians also continued to order online their special needs on Independence Day. Online platforms like Blinkit and Swiggy Instamart were active on the day, delivering goods to households as people celebrated the day of India's freedom. Blinkit founder Albinder Dhindsa shared an account on what Indians bought the most on the platform.
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Band Aids
In an X (formerly Twitter) post, Dhindsa shared that band aid sales had gone up. Wondering why? Dhinda explained it himself. "It’s just 12:15 pm & Band-Aid sales today are already 1.5x more than what we sell on a regular Tuesday. Reminder to cut kites folks, not your fingers!"
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Kites
The other thing that we did not seem to stop ordering on Independence Day were kites, Dhindsa shared! "Another interesting one - every 5th order in Delhi NCR today contains a kite and saddhi (plain thread)! Clearly not bothered by the sun, are we?" He also ordered kites for himself. "Back home. Ordered my I-Day kite flying essentials and got them in minutes," Dhindsa wrote.
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Flags
The Blinkit founder over the day shared fun insights of his company's sale on the special day. "It’s just 11:20 am and we’ve already sold 2x more Indian flags than what we did the whole of Independence Day last year!," he wrote.