Ashish Bhasin gets bigger role at Dentsu Aegis Network

Dentsu Aegis Network has elevated Ashish Bhasin, currently chairman and CEO - South Asia, to the expanded role of CEO, Dentsu Aegis Network Greater South.

In his new role, Bhasin will oversee business across India, Sri Lanka, Bangladesh, Indonesia, Thailand, Vietnam, the Philippines, Malaysia and Myanmar.

“The newly formed Greater South region is extremely important for Dentsu Aegis Network. Both Southeast Asia and South Asia are very interesting and high potential markets,” Bhasin said. “I feel very lucky to be leading this... and hope to take Dentsu Aegis Network forward during these interesting and transformational digital times.”


Bhasin will continue to be based out of India and report to Takaki Hibino, executive chairman of Dentsu Aegis Network APAC.

“Ashish has proven himself to be an exceptional leader. Under his direction, India today stands to be one of the most important revenue growth markets for Dentsu Aegis Network globally. I know he will be able to replicate the same story for the important Southeast Asia markets as well, even as he continues to fuel growth in his current responsibilities for South Asia,” Hibino said.

Bhasin’s remit will exclude Singapore which, as a regional hub, will be led by Masaya Nakamura in addition to his role as deputy chairman and chief growth officer of Dentsu Aegis Network APAC.