Airtel counters Jio with digital offerings via updated MyAirtel App

NEW DELHI: Bharti Airtel, India’s leading carrier, has relaunched its MyAirtel app with new ‘Airtel Apps’ section that will have a collection of top apps under a single interface, in addition to the existing selfcare features.

The move could be seen as aimed at countering Reliance Jio, which has its own ecosystem of applications that offer digital content.

The newly updated app will now provide access to apps such as Ditto TV, Hike Messenger app, Wynk Music, Wynk Movies, Airtel Money and Juggernaut.

The telco said that Ditto TV with over 100 live TV channels and popular TV shows will be available without any subscription charges. The MyAirtel app also features Airtel Cloud and Airtel Dialer.

Airtel Cloud provides 2GB of free cloud storage and backup.

The company said that there are no data upload charges for the scheduled overnight backups for prepaid customers currently and this benefit will be made available to postpaid customers soon.

Airtel Dialer, on the other hand, offers 50 minutes of free Airtel-to-Airtel calling benefits, in addition to its call management feature.

“As part of our Digital Airtel initiative, we are excited to bring you the new avatar of the MyAirtel App, which now offers a unified interface to the entire suite of our popular mobile apps and several new ones. All these apps have been curated to ensure customers are offered the best of the web, with more exciting apps and partnerships coming in the near future,” Harmeen Mehta, Global CIO & Director-Engineering, Bharti Airtel, said in a statement.

Customers who have MyAirtel App on their smartphones can update to receive the new features, while new users can download the new MyAirtel App from Google Playstore and iOS App Store. The telco said that normal plan or pack data charges will apply on all the mobile applications on MyAirtel app.