Advent International hires Pratik Pota to lead Eureka Forbes

PE fund Advent International hired Pratik Pota to lead its portfolio company, Eureka Forbes.

Pratik will join as Managing Director & CEO of Eureka Forbes. Pratik will lead the management team to continue scaling the business and delivering innovative products. Pratik will join Eureka Forbes on 16 August, said Advent press statement.

Pratik was the CEO at Jubilant Foodworks Ltd. Under his leadership, the JFL entered new markets, including Bangladesh and Turkey.


Before JFL, Pratik has held leadership roles in PepsiCo, Airtel and Hindustan Unilever Ltd. in a career spanning more than 30 years.

"Pratik’s depth of experience makes him an ideal entrepreneurial leader to transform Eureka Forbes into the leading technology driven consumer centric organization across products and services," said Sahil Dalal, Managing Director at Advent.

“I look forward to working with the management team, and the thousands of passionate team members across the country, in strengthening the product and service portfolio and serving the growing health and hygiene needs of Indians," said Pratik Pota.

A former part of the Shapoorji Pallonji Group and now an Advent International portfolio company, Eureka Forbes’ product portfolio encompasses water purification, vacuum cleaning, air purification and home security solutions.