Tata MF introduces '1 Click' digital NFO subscription

Tata Mutual Fund has introduced '1 Click' digital NFO subscription in association with CAMS. This facility is launched for Tata Small Cap NFO, where an existing or new investor can subscribe to the NFO in just four clicks – with nearly no data input.

Investors can skip the entire process of log-in and form filing. This will speed up the process of investing for existing investors and for anyone who is KYC compliant investor in mutual funds serviced by CAMS.

How does '1 Click' digiNFO subscription work?

• Investor clicks on the NFO banner on the internet or an SMS with a short url.
• Investor is prompted to authenticate with the PAN number
• An OTP is sent to the registered mobile number
• On submission of the OTP, Investor details basis the last transaction, are pre-populated
including distributor ARNcode
• Investor selects scheme option, plan, amount and makes the payment

"This is one more step being taken by us to promote digital payments. We believe that the less we ask
and more we simplify processes for customers, the experience and affinity to invest will multiply," says Prathit Bhobe, CEO & MD, Tata Asset Management.

"This is an industry first digital initiative to make investing in
NFOs completely hassle-free for existing and new investors and TATA Mutual Fund has been an
early adopter to implement digiNFO solution," says a senior official from CAMS.