Reliance MF accorded Superbrand status

MUMBAI: Reliance Mutual Fund has been accorded Superbrand status in the 2nd edition of Business Superbrands for the year 2008.

The Superbrand status is awarded by an independent panel of experts. The council represents the finest brand management practices in the country. The brand status is accorded on the criteria of market dominance, longevity, goodwill and customer loyalty.

"We are delighted to accept the Business Superbrand award. It is a reiteration of the faith placed in us by our customers and stakeholders,��� said Vikrant Gugnani, CEO, Reliance Capital Asset Management of the accreditation.