Principal Mutual Fund launches ‘Super SIP’

Principal Mutual Fund launched a new facility called ‘Super SIP.’ Super SIP is an additional facility launched by the fund house in its existing SIPs. The Super SIP facility will let consumers give a name to their investments and gives investors the freedom to pause and top-up their SIP investments at any time.

The fund house believes that the Super SIP would make the customers more empowered by offering them an easy way to invest and diversify. The Super SIP comes with additional benefits compared to the general SIPs. Investors will be able to invest in three different funds or three SIPs by filling one form. The Super SIP also gives the investors the freedom to pause and re-start their SIPs at any given time. Investors can also top up their investments periodically.

Many different types of SIPs are already available in the market where investors can start, stop, pause and top-up their investments any time but no fund house gives investors the facility to name their SIP investments. The fund house believes that this move will control redemptions in the times of volatility as investors will have an emotional attachment with the name of their investment. The new initiative will encourage long-term investments.


“At Principal Mutual Fund, we have always aimed to make MF transactions quick and simple for the end consumer and in our pursuit of doing so, we launched additional facilities under SIP to help investors plan better. These additional features make the SIP facility offered by Principal Mutual Fund a ‘Super SIP’. Through this initiative, consumers can give a name to an investment which creates an emotional attachment and would discourage them from redeeming and help them stay invested in the long term,” said Lalit Vij, Managing Director, Principal Mutual Fund.