Payworld, Reliance Mutual Fund to take mutual funds rural

Payworld, which specialises in providing financial services for the semi-urban and rural consumers has partnered with Reliance Mutual Fund for financial inclusion of low-income households at the bottom of the pyramid.

This partnership will empower rural households with the power of investment, which was once considered a service meant only for the middle and high-income groups.

Under this partnership, Payworld will facilitate the investments, while the partner asset management company – Reliance Mutual Fund will manage the investments garnered by Payworld. Initially, around 400 retailers will be trained and certified in the first phase.


“In keeping with our business philosophy of ‘Making Life Simple’, our partnership with Reliance will not just make investing in mutual funds easier but also cultivate the habit of savings amongst the low-income households,” said Praveen Dhabhai, COO, Payworld.”