NFO Update: WhiteOak Capital Mutual Fund launches consumption opportunities fund

WhiteOak Capital Mutual Fund on Tuesday announced the launch of a new fund offer, WhiteOak Capital Consumption Opportunities Fund, an open-ended equity scheme following the consumption theme.

The new fund offer, or NFO, of the fund is open for subscription and will close on February 3.

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The investment objective of the scheme is to provide long-term capital appreciation by investing predominantly in equity and equity-related instruments of companies engaged in consumption and consumption-related activities or allied sectors, or those expected to benefit from domestic consumption-led demand.

The scheme is benchmarked against the Nifty India Consumption Total Return Index. The fund will be managed by Ramesh Mantri (Equity), Trupti Agarwal (Equity), Dheeresh Pathak (Equity), and Iyush Baranwal (Debt). The scheme will be available under Direct and Regular Plans, offering only the Growth option.

India’s domestic consumption continues to be supported by long-term structural drivers such as population growth, rising disposable incomes, urbanisation, expanding digital access, and increased availability of credit. Government initiatives aimed at manufacturing and infrastructure development, along with rising foreign direct investment, further support consumption-led economic growth over the long term, according to a press release by the fund house.

According to industry data, multiple open-ended mutual fund schemes currently follow the consumption theme, managing assets of approximately Rs 38,390 crore as of December 31, 2025. Assets under management in consumption-themed schemes have grown significantly over time, reflecting sustained investor interest in the theme, the release further said.

“India’s domestic consumption story is driven by structural factors rather than short-term cycles. Rising incomes, formalisation of the economy, and evolving consumer preferences continue to create opportunities across consumption-linked sectors. The WhiteOak Capital Consumption Opportunities Fund aims to offer investors a focused way to participate in this long-term theme through a disciplined, research-driven investment approach,” said Aashish Somaiyaa, CEO, WhiteOak Capital Asset Management.

The Nifty India Consumption Index is designed to reflect the performance of companies linked to domestic consumption across sectors and is considered appropriate for evaluating the scheme’s performance in line with its investment objective.

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“The scheme will follow a bottom-up approach to stock selection, focusing on businesses with scalable models, strong governance, and sustainable return potential. While the fund follows a consumption theme, it does not have a bias towards any specific market capitalisation and seeks to identify opportunities across the consumption value chain,” said Ramesh Mantri, CIO, WhiteOak Capital Asset Management.

The fund is suitable for investors who are seeking long-term capital appreciation and want investment predominantly in equity and equity-related instruments of companies engaged in consumption and consumption-related activities or allied sectors and or are expected to benefit from domestic consumption-led demand.

(Disclaimer: The recommendations, suggestions, views, and opinions given by the experts are their own. These do not represent the views of The Economic Times.)